Building best-in-class architecture for tracking meetings
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6 min read
Building best-in-class architecture for tracking meetings

Many companies invest in the XDR as a way to help drive new meetings and customers. But how can you tell if they're doing a good job? In evaluating the performance of these teams, it's imperative to track the volume of meetings these teams book, and how those booked meetings convert over time into qualified pipeline and customers. So what's the best way to track meetings, meeting held rates, and conversion to pipeline in Salesforce?

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