Search Engine Optimization (SEO) - the process of optimizing the rank of local listings on search engines is a critical piece of any brand's digital marketing strategy. It's no surprise that brands are constantly looking for the latest features and techniques that will help them move up the ranks.
The Yext Crawler is a product that can scrape the underlying content of a website and turn it into structured data within Yext's proprietary content management system, the Knowledge Graph.