Customer retention is a concern for companies that are growing. In this Bengaluru mixer, Anuj Rathi – VP of Product Management at Swiggy, Sudhanshu Shekhar- VP of Growth and Marketing at Meesho, Gaurav Bhawnani- Head of retention and Revenue at Licious, Nithin Chandra – Head of Product Management at Nestaway, Ishan Bose – Chief Marketing Officer at KreditBee and Ashwin SL – Head of Marketing at MoEngage Inc discuss the utility of cross channel engagement and attribution data to improve customer retention.