Why double opt-in isn't counterproductive for your email marketing - Zoho Blog
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Aravindhan S Aravindhan S
4 min read
Why double opt-in isn't counterproductive for your email marketing - Zoho Blog

These are common replies from some email marketers when asked why they forego double opt-in. It's almost as though they're happy with what single opt-in offers and don't want to see what else is out there.

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