How Marketers Can Take GenAI From Pilot Projects To Proficiency
Associated with
Jay Pattisall Jay Pattisall
Srividya Sridharan Srividya Sridharan
Posted Mar 28, 2024 4 min read
How Marketers Can Take GenAI From Pilot Projects To Proficiency

As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this week's episode of What It Means.