Is your brand voice really making an impact? Without accurate data, it's impossible to measure success. In this episode of Goldcast Insider, we break down why clean, enriched CRM data is the foundation for effective brand voice measurement-and why failing to get it right can derail your entire strategy.

Key takeaways:
• Why data accuracy is critical for brand messaging and segmentation
• How bad CRM data can mislead your brand voice effectiveness
• The role of high-intent leads in testing and refining messaging
• Steps to clean and enrich your CRM for better measurement

"The Importance of Accurate Data in Brand Voice Measurement | Goldcast Insider"

Pro Tip: If your CRM isn't properly enriched, no automation, persona mapping, or messaging strategy will work as intended.

Comment below: How do you ensure your data is accurate before testing brand messaging?

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