Trending keywords spice up evergreen content and inspire timely content. To keep content optimized over time, you need to know how to find trending keywords.

Here's the thing with keyword trends – and trends in general – to capitalize on them, you have to catch them early. By the time they reach their peak, everybody else is already pushing for the zenith of organic traffic. Being the first to notice a trend can be a huge advantage, and sometimes they can come from totally unexpected places.

For example, until very recently 'King Charle' was a high-class dog breed, and the keyword generated related results on the SERP. Today, it's a trending keyword and has nothing to do with canines.