With many companies embracing the power of social media and social media influencers to boost recognition for their brand and their products, it becomes increasingly important for businesses to learn more about the influencers their competitors are working with.

Similarweb provides insights into the importance of social media as a traffic source as well as drilling down to the individual platforms generating traffic to a site and even the specific pieces of content that worked. This is an invaluable tool in identifying the specific influencers working with your competitors, learning more about the kind of impact such relationships can have and helping to identify influencers as potential partners for your business.

This post will look specifically at YouTube influencers and how to identify them as potential contributors to your traffic acquisition and brand-building strategies.