Have you ever fallen in love with the tools you use to do your job? That might sound strange to an office worker struggling with a tricky-to-navigate enterprise application. On the other hand, think about the chef who has a favorite set of knives or the carpenter who uses beautiful tools to create gorgeous furniture, and you can imagine the emotional attachment they have to these implements.

All of us prefer to use tools that have really great quality. And to make them of great quality means making sure that every single interaction you have with those tools is polished, seamless, intuitive and makes the people using those tools feel heard, seen, and understood.

At Oracle, we believe that there is no reason that people at work shouldn't get a consumer grade experience with the tools they use to get their job done. And our mission is to take the lead and set a new bar when it comes to creating great enterprise experiences.

Our name for that mission is Redwood. It's a reference to Oracle's original headquarters in Redwood Shores, California, and a nod to redwood trees, a beautiful and amazing product of nature that aspires to new heights and reaches to the clouds.

Redwood is a design system, a philosophy, and a user experience that you create by using the Oracle Applications Platform. Designing applications with Redwood is an iterative process where you start by designing the experience you want to create. Then you convert it into code and finally put it in front of users to see what's working and not working, and then continue to make tweaks and improvements. It's like a loop: You keep going around and around – one interaction at time – until you've created the experience that users fall in love with.

Let's take a closer look at this iterative process, which is what we use at Oracle to create compelling enterprise applications. We boil the process down to six key steps.