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Aishwarya Ashok
3 min read
Why an email opt-out isn't always bad for your brand - Zoho Blog
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We've all been there. It's hard to say goodbye to the subscribers you lose from time to time. Your efforts to bring in contacts and nurture them are commendable, but if you feel a pang every time a contact unsubscribes from your emails, you need to read this-unsubscribes do more good for your brand than you think.
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