SEO is a growing field both in terms of demand and the business opportunities it offers. It is projected to reach $1.6 billion in valuation by 2027. SEO has been emerging as a significant revenue channel ever since its earliest versions as a siloed service. What makes it even more exciting, but also somewhat confusing, is its integration with content marketing.

SEO tactics are constantly evolving with advancements in search engine algorithms and changes in online consumer behavior. As a result, it has become more difficult than ever to stay on top of SERPs. Post-failure recovery can be challenging, painful, and time-consuming.

We have compiled a list of most common SEO mistakes that people frequently make and tips to avoid them.