In the last few blogs I discussed how to discover your TAM and assign territories, then how to determine where to focus your sales and marketing efforts by using AI/ML models to score leads and understand who is ready, eager and able to buy your product. We also discussed how to turn the profiles within your TAM into actionable segments to drive your business. Now let's look at what is needed to make the right decisions with all this great data to accelerate business outcomes and maximize ROI.