When we are thinking about working with a new tech partner, we truly have to understand what the platform has to offer. There's so many different tech platforms out there but you really have to understand which one works for you. Which one is going to help you grow your business, whether it's growing leads, whether it's having a CRM. But the most important thing in the real estate industry, in our opinion, is consistency and follow-up. So I wanna work with a company that can help me ensure that we do that to the very best of our ability. We have an incredible team of agents that we work with and we wanna also empower them to be successful. But the number one key thing for us is always going to be accountability.

If you say you're gonna do something, ensuring that you do it to the very best of your ability. So for us, we wanna put systems in place where people can hold themselves accountable, not for us, but for themselves.