We've heard a lot of noise about inbound marketing over the last several years. It's true that inbound can create positive customer relationships and improve conversion rates.

However, that doesn't mean outbound marketing is dead.

After all, we still see commercials on television and hear them on the radio. You probably still receive handbills in the mail advertising local restaurants and other businesses, and you likely get cold calls from businesses that want to add you to their customer rosters.

So how can the modern business infuse outbound marketing with their inbound strategies?