Organizations need to innovate to stay relevant and beat the competition. This can be done by developing creative, well-researched, and extensively tested products and services. New digital product design requires a careful, strategic approach. You want the design of your product to be well-received by your customers and the user experience to be positive. This is true whether your organization is making a physical or digital product such as a website, app, or software solution. To develop popular and profitable new products, organizations must intelligently plan their new product design process. This process can be broken down into six stages: ideation, research, planning, prototyping, testing, and product launching after feedback and iterations.