Opening up the top of your funnel is one of the most effective strategies you
have for building an audience for your brand. And that's exactly what ToFu
content does-it's top of the funnel content designed to attract the most
interested and engaged website visitors you can.

But, like the ubiquitous bean curd that shares its name, ToFu content is hard to
do well. Miss the mark even a little bit, and you end up with a bouncy mess that
drives your website visitors to seek out something with more s