Associated with
Nina Butler
Posted Apr 9, 2019
•
28 min read
Ready for ABM? Then You Might Want to Kill This Marketing Metric (Part 2 of 7) | Alyce AI-Powered Personal Gifting and Swag Platform
For this post in our ABM series, we checked in with Joe Chernov, B2B expert and Pendo VP of marketing, to talk about why ABM marketers require a metric all their own.
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