When Oracle's Larry Ellison spoke about the Future of CX at the Oracle Cloud CX Virtual Summit, he left viewers with a thought-provoking statement:
"Sales automation should help you sell more, not just forecast better. That's a fundamental distinction between first-generation sales automation and second-generation."
According to Larry, Oracle is on a transformational journey to shake up the traditional approach to customer relationship management by redesigning CRM systems to help sellers well sell more.