You Can't Type a Concept: Why Keywords Still Matter
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Peter Meyers Peter Meyers
You Can't Type a Concept: Why Keywords Still Matter

Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?

Presented by Dr. Pete Meyers at MozCon 2016