The video discusses various marketing outlets used by affiliates to promote their products, including influencers, bloggers, email databases, and extensive media websites. Influencer marketing is especially popular and can include product evaluations, account takeovers, or live videos, while bloggers excel at improving conversions through content marketing. Email marketing can still be used to generate revenue, and extensive media websites use banner ads and contextual affiliate links to reach a large audience and boost conversion rates. The Amazon Associates affiliate program is one of the most well-known, but there are also other initiatives like Event Link Connector, CJ Affiliate, and ShareaSale. If a merchant does not offer an affiliate program, they may still be willing to provide a unique discount code or coupon for promotion.