We all know an optimized content strategy is key to generating leads, and creating efficiency. But, how do we prove the ROI of our content? Watch this webinar by Uberflip, Brightfunnel and Blackbaud to learn key steps to optimize and measure your content strategy in 2018!

You'll leave understanding how to scale your content strategies, track content consumption and measure ROI at each stage of the buyer's journey.

Learn how Blackbaud's Director of Marketing Operations, Michelle McCarthy:

Overcame four huge pain points almost all B2B marketers experience
Transformed their content strategy by plugging two crucial tools into their marketing automation platform
Influenced millions in pipeline through personalized content at scale