The Hotjar Story (Part 1) – From Idea to 60,000 Beta Signups in 6 Months
Associated with
David Darmanin David Darmanin
13 min read
The Hotjar Story (Part 1) – From Idea to 60,000 Beta Signups in 6 Months

With Hotjar we did things differently. Especially since the toolset was more complex than any other tool we had built before. Hotjar is a solution that allows marketers and designers to see how visitors are using their site pages by connecting the dots between analytics and feedback. Think Clicktale meets Qualaroo. It includes heatmaps, session replays, feedback and surveys.In this article I will share how we:
1)Prepared for the Hotjar Beta and validated feasibility in just 2 months
2)Spread the word about Hotjar and reached 60,000 signups
3)What we achieved and learnt during the beta