Buying furniture and home decor online is becoming increasingly popular, with ecommerce sales for the furniture and home furnishings market expected to reach almost $100 billion by 2022.
Although buyers are warming up to the idea of buying their furniture on a website, reports show that the majority of customers still prefer physical retail experiences. Shoppers value the in-person evaluation of the size, color, and overall "feel" of home furnishing products before making a purchase decision. This experience doesn't always translate to an online store.
In this article, we'll cover how you can recreate that "look and feel" experience of brick-and-mortar shopping and deliver an engaging (and profitable) home decor experience online.