Channel sales are more important than ever. A study from Accenture found that 80% of Chief Sales Officers attribute over 50% of their annual revenue to channels. That number ties directly into your bottom line, and if any part of your channel operations is experiencing hiccups, you and your partners might be leaving money on the table. A comprehensive Partner Relationship Management (PRM) solution that manages the entire partner lifecycle is the lynchpin to an effective and fruitful channel.