Whether you're organizing your closet like Marie Kondo or using the dewey decimal system to find a book in the library, an organized process can make your life much easier. The content creation process works the same. Successful campaigns usually start with strong processes. Once you establish this, your content team can focus on what matters: brainstorming, competitor research, content production, and hitting those KPIs.

So, where to begin? In this article, we'll run through the basics of content creation and how you can set up a seamless process to achieve your goals: