Allianz collaborated with StackAdapt to optimize lead
acquisition for their car insurance products in the French
market. Tactics like creating an inclusion list of top websites,
and custom segmentation were employed. Domain lists were
crucial for lead generation, along with testing new targeting
methods. A successful private marketplace (PMP) deal was
established with a high-performing site. Over three months,
the campaign resulted in a substantial reduction of 83% in CAC.