Let's talk about product feedback. You can't live without it and you should always seek more of it, but boy, is it tricky. It comes in with a lot of baggage and energy from all angles – users, sales, prospects, management – and it's impossible to please everyone. And you shouldn't try to. Reacting to feedback quickly and passionately can derail your vision and fracture your product's value. Treated properly, however, feedback has the potential to set your product apart.

Before we get to a framework for maximizing feedback, I have a few cautionary tales to share.

The takeaway: slooooooow down and don't overreact.