Have you ever launched a great product, but you didn't receive the expected value from the release of your project?

You know why? Just because no one knows about it.

Along with that, the software-as-a-service (SaaS) business model has grown since its inception in 2010. It's expected that the SaaS market will reach more than $60 billion by 2023.

Beyond that, SaaS marketing will increase too, and SaaS marketers need to experiment with new tools to make your company stand out.

"New strategies or technology can frighten you, and you don't want to try out tools that have a steep learning curve. In that case, your company is missing out on some great products that can make your business more successful," says Andrew Meier, founder of Rosenbaum & Rosenbaum, P.C.. "The only thing that matters is to create your marketing stack that suits your SaaS needs, not the latest trends."

Fortunately, there is a wide range of SaaS tools available on the market today. In this article, I will be focusing on those that will help your company attract new customers, offer quality customer service, and sell more.

Please, don't feel indebted to try every function of a tool. Just try out a tool when you think it can help you improve team efficiency or settle a problem.