For brands who aren't totally convinced TikTok is for them, David Herrmann, President of Herrmann Digital, has a bit of advice: It's not just for kids. From older men talking about the issues they face to plumbers advertising their business, it has absolutely everything. So if your current strategy is working for you, great! But don't be afraid to add TikTok to the mix. Because TikTok isn't just for Gen Z.