Are You a Purple Cow? Find Out Why it Matters (Book Review)
Associated with
5 min read
Are You a Purple Cow? Find Out Why it Matters (Book Review)
Read now

This is the secret to successful marketing strategies, according to best-selling author Seth Godin. Marketing works to generate interest and be remembered. Run-of-the-mill tactics simply won't cut it in this endeavor. Companies must be a purple cow, able to make folks do a double take and rise ahead of competitors.

Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.
Sign up