Are You a Purple Cow? Find Out Why it Matters (Book Review)
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5 min read
Are You a Purple Cow? Find Out Why it Matters (Book Review)

This is the secret to successful marketing strategies, according to best-selling author Seth Godin. Marketing works to generate interest and be remembered. Run-of-the-mill tactics simply won't cut it in this endeavor. Companies must be a purple cow, able to make folks do a double take and rise ahead of competitors.

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