To create high-performing social media content, you need to know what resonates with your target audience. But how do you know what your followers want to see? Engagement analytics reveals what makes your audience click, consume, and convert. With engagement data, you can better understand your audience and create more compelling social media posts. Discover how to find and evaluate engagement analytics and learn how to use these insights to publish more successful content for your company or agency clients. What Are Engagement Analytics? Engagement analytics refers to processing and evaluating marketing content metrics. It reveals how people engage with