If you've been around our host, Rachel Downey, you've heard her say "it's never just a podcast". It's a call to think bigger about your media strategy. But what does that mean to others outside of Share Your Genius? And is Rachel correct in her thinking?
Enter Margaret Kelsey, a marketing industry vet.
She's spent a decade building scalable, effective marketing programs-and teams-for B2B SaaS companies like OpenView and Appcues. She now advises founders on how to do the same.