Swiping Right or Left: How Niche Dating Sites Are Affecting Match's Market Growth
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Daniel Schneider Daniel Schneider
Swiping Right or Left: How Niche Dating Sites Are Affecting Match's Market Growth

Match.com is the longest-standing online dating site. Founded in 1995, it was designed to be a service accessible for singles looking to mingle from the comfort of their desktop computer. As the original online dating scene, match.com created the first subscription-based dating community for a diverse range of audiences and currently boasts the highest number of successful marriages for any dating platform. While it is now perceived to be the industry leader, match.com has informed competitors how to hone their businesses and achieve long-term success, especially as online dating has become the go-to matchmaker for American adults.

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