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Episode 81: What's All the Hype With Experiential Retail?

Christy Augustine, COO at Bloomreach, and Stefani Rosenberg, former Senior Director of Marketing Product and Process at Macy's, sit down with Elena during the Commerce Experience Summit to discuss how brands must swiftly adapt to capitalize on pop culture trends, whether it's adjusting merchandising strategies, leveraging live shopping and influencers, or creating memorable experiences that stick with customers.