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Super Bowl Fever: Driving Growth in the Sports Betting Market
During the week of Super Bowl LVIII, DraftKings, FanDuel, BetMGM, and Bet365 saw triple-digit WoW growth in new installs per Sensor Tower data. DraftKings and FanDuel dominated consumer attention, wielding a combined ~52% share of WAUs across the sports betting app cohort, while newcomer ESPN BET emerged as the third-largest app.
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