One thing you can't control about your business is people's perception of it, or worse yet, what they say about it.

People love to complain, and they love to do it behind a faceless avatar on your company's profile or social media platform, which makes online reputation management a dirty job. But somebody's gotta do it.

It's important for companies to make monitoring their profile's online comments a priority before it gets to the point where you're spending all your time doing damage control.

You want to be the first to know when someone leaves a terrible review on Yelp, Google, or a one of your social media platforms, and know how to best handle the situation by using the following online reputation management best practices: