YouTube's Updated Retention Analytics: Sounds Boring, Actually Useful AF - MagicLinks Blog
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Janet Cowan Janet Cowan
Posted Oct 6, 2020 4 min read
YouTube's Updated Retention Analytics: Sounds Boring, Actually Useful AF - MagicLinks Blog

Cover images courtesy of MagicLinks influencers Erin Elizabeth and ChunBuns Earn money on YouTube: Join MagicLinks! So, unless you're a data scientist (s/o to our data science intern Tigran!), the phrase, "retention analytics" prooobably makes your eyes glaze over in sheer boredom. Turns out, understanding retention analytics is CRUCIAL to YouTubers' long-term success – who'da thought? YouTube is rolling their new Retention Analytics feature to every creator in their dashboard during the month of October 2020, and we're here to help you demystify all.that.data. So, What ARE Retention Analytics? Retention analytics monitor watch time to see how long viewers are [...]

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