Join us on this week's episode as Jay discusses the essential need for marketers to adapt to changing consumer behaviors and preferences.

"Sometimes marketers be like, oh, this channel doesn't work. Search doesn't work for us, or social or email doesn't work for us, when in fact it's the offer they're promoting,"

Jay explains, emphasizing the importance of identifying what truly works in the contemporary marketing landscape.

In this episode, Jay dives into:

- The least effective marketing offers and why they've lost traction?

- What type of content is working now compared to before?

- Is the power of using 'most read', 'most liked', or 'most popular' just a myth or reality?

- What is the importance of properly managing expectations in marketing?