Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B SEO is important, and there are statistics to back it up. According to Gitnux, 70% of brands generate more sales with SEO than PPC, although the return on investment varies depending on different factors.

Optimizing your website and providing top-quality content are crucial for your SEO. But to reach the right audience, getting insights from the sales team is vital. By working closely with them and getting their input, you will see results quickly. Here's more information on how to improve your B2B SEO strategy by collaborating with sales.