Earlier this year, we traveled to The Gathering in Banff, Canada to meet with marketing leaders from the world's most-coveted brands and learn how they guided their companies to cult status. While we were there, Liz Armistead, Head of Brand and Influencer Partnerships at Dropbox, sat down with Phil Epps, Vice President, Global Brand Director at Jack Daniel's Tennessee Whiskey, to find out why giving people permission to fail can help fuel their creative energy.