The Future of the CMO
Associated with
Dara Treseder Dara Treseder
Shelley Zalis Shelley Zalis
The Future of the CMO

The role of the Chief Marketing Officer (CMO) is evolving - CMOs are expected to have more influence than ever on company strategy and performance. But how do CMOs navigate this expanded role? And what skills do modern CMOs need to acquire to continue to succeed? Informed by workforce data from LinkedIn and Ipsos, we'll explore how CMOs can drive impact among their C-Suite peer set and how they can build the marketing organizations of the future.