A Hootsuite customer since 2016, Armanino had already built a strong brand presence across the firm's social channels-but their leadership team knew that far greater results were possible if they could equip more employees across the business with the skills and tools to become social superstars.

The team turned to Hootsuite Amplify to achieve five goals: adapt faster to social media trends and best practices, retain and attract top talent, engage employees, increase Armanino's standing against the competition, and equip employee ambassadors to build the firm's reach and reputation.