Customers share valuable feedback and ideas with support teams but it's often difficult to access, analyze, or take action on these insights.

After years in retail, Oliver Rowen, SupporTrends Founder, wanted to help companies listen to and learn from their customers. While Oliver knew his team had the development skills necessary to help businesses harness these insights in minutes vs weeks (or worse -- never), he didn't want to spend resources on building analytics functionalities from scratch. This is why he chose not to build but to buy an embedded analytics tool.