Every day, Google's "spiders" are crawling the web looking for the most relevant businesses to display at the top of their results page. Since the first three listings of a Google search get 60% of the clicks, earning a top spot on the first page of Google's search results almost guarantees a swarm of new business. As the main starting point for millions of customers around the world, it's more important than ever that business owners play ball with the all- powerful search engine.