Better lead management with estimated annual revenue and parent company
Associated with
Alex MacCaw Alex MacCaw
2 min read
Better lead management with estimated annual revenue and parent company

Automating lead routing is a crucial task for Sales Ops. It's no coincidence
that it's one of the most common use-cases for our Salesforce Enrichment
integration [https://clearbit.com/salesforce].

Lead routing is typically based on location and employee count – the latter used
as a proxy for company revenue. While both of these attributes are a staple part
of the enrichment data we return, we thought it would be even more useful to go
a step further and use our wealth of data to estimate revenu

More Ways to Read:
🧃 Juice It The key takeaways that can be read in under a minute
Sign up to unlock