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Posted Apr 2, 2024
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7 min read
Ask the experts: Adam Glazer of Partner Commerce provides insights into B2B affiliate marketing
Adam Glazer, President of Partner Commerce, and Emma Tett, Vice President of Agency Innovation at impact.com discuss B2B affiliate marketing, what makes a program a B2B program, and the unique challenges that B2B brands face with affiliate marketing. Adam breaks down the challenges into different categories and discusses how to solve them.
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