Today at breakfast (is it still considered Sunday brunch if it's at 9am?) my friend Jess and I were discussing brand guidelines. As one does on a Sunday.
Anywho, we were talking about how sometimes you can guess what is on brand vs. off brand without even needing to know the "official" rules. She decided that Nike is energetic but not an exclamation mark brand. I agree.

So, that's what we're going to talk about today.