In this episode, host Mason Cosby interviews Dina Otero, VP of Demand Generation at MissionCloud, about building a scalable ABM program with limited resources.=========================================Best Moments:(01:13) Dina Otero's role at MissionCloud and inheriting a tech stack to build a scrappy ABM program(05:17) Identifying target accounts using intent data, website activity, and partner insights from AWS(08:06) Leveraging existing channels and content assets for ABM outreach and engagement(14:21) Creating generative AI use case content to make the concept more tangible and actionable(19:06) Measuring success through engagement metrics, pipeline, revenue, and account coverage(22:46) Using different dashboards to report relevant KPIs to different internal audiences(25:49) Roadblocks faced -including data management and alignment challenges(28:10) Advice for building an ABM program - collaborate with sales, start small, and over-communicate=========================================Guest Bio:Dina Otero is the VP of Demand Generation at MissionCloud, a premier AWS consulting partner. With over a decade of experience in B2B marketing, she is responsible for driving demand generation strategies, including account-based marketing, to fuel MissionCloud's growth.