How to balance trending topics & evergreen content with Rocco Strydom
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Posted Aug 15, 2022 4 min read
How to balance trending topics & evergreen content with Rocco Strydom
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We could say that podcasts are at the intersection of traditional and new media. Their purpose is to inform, socialize, and entertain, like TV or radio - but in the digital space. But podcasts bring an additional dimension, which is to educate. Therefore, aside from being fun, podcasts must provide value to attract and keep viewers/listeners.

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