Social media is an essential tool for anyone involved in the live music business: It's the primary way fans connect with your shows and that you connect with your fans. But social platforms' ubiquity comes with a dark side: Scammers have flocked to social media, particularly Facebook Events, hoping to make a quick buck off dedicated fans who missed out on show tickets. [Tweet 'Scammers have flocked to social media - here's how to look out for them.'] It's vital everyone in the industry learns the telltale signs of a fraudster selling tickets they don't actually have. Here are a few to look out for, with examples all lifted from Facebook events for sold-out shows in San Francisco.